In fine style

Art direction & design | Stockholm, Sweden | Mail: fredrik@infinestyle.se | Phone: +46-70-797 00 81

Brand design In fine style

Upplevelseakademin logo detail

The visual identity of Upplevelseakademin / Part of the logotype

Upplevelseakademin Visual Identity Manual 1

Part of the visual identity manual of Upplevelseakademin / Logotype

Upplevelseakademin visual identity manual 2

Part of the visual identity manual of Upplevelseakademin / Colors

Upplevelseakademin visual identity manual 3

Part of the visual identity manual of Upplevelseakademin / Typography

Upplevelseakademin Educational directory

The visual identity in practice / The educational directory

Upplevelseakademin Web design

The visual identity in practice / Web site design

Case info

Upplevelseakademin

Client: SLAO/SHR/SCR
Type: Brand design
Role: Art direction & design

Info: Complete visual identity for Upplevelseakademin, a joint venture between three major players in Swedish tourism industry: SLAO, SHR and SCR. The purpose of Upplevelseakademin is to gather the best education in tourism in one place. The visual identity project included logo design, printed matter, web design and advertising and resulted in a Visual identity manual, an essential set of guidelines covering all from logotypes and tone of voice to colors and typography. The Visual identity manual was accompanied by a useful production package.

Credits: Excellent project management by Johan Moberg.





Propellerhead Software <br>brand design

Propellerhead Software
brand design

Logo designs for Swedish company Propellerhead Software, creators of some of the world's most innovative music software applications and technology standards.

Mardrömselvan BK - the black knights of Korpen

Mardrömselvan BK - the black knights of Korpen

A serious foot injury resulted in a series of photos of the harsh reality on the football grounds of Korpen.

Propellerhead Software <br>user interface

Propellerhead Software
user interface

User interface design for the ReGroove Mixer and the Transport Bar of the virtual studio rack Reason from Propellerhead Software.